Recital (41)

To adapt to market trends and harness efficient market opportunities, including by opening up new export markets and diversifying market outlets, the duration of the support for promotion and communication operations carried out in third countries should be three years. Member States should be able to decide to extend the duration of an operation twice for a maximum of three years for each extension, resulting in a maximum period of nine consecutive years. Additionally, Member States should facilitate the access of small producers, as defined in Commission Delegated Regulation (EU) 2018/273, to support that is available under the promotion and communication type of intervention, by providing them with a simplified application procedure or by applying objective and non-discriminatory priority criteria concerning new beneficiaries, new markets and new products. Considering the diversity of wine market structures in third countries and the lack of a common definition of third country market for the purposes of the promotion and communication types of intervention, it is appropriate to set out some key elements to assist Member States in arriving at their own definition of a third country market for the implementation of those interventions.