With regard to food waste prevention, Member States have, to a certain extent, developed communication materials and carried out campaigns targeting consumers and food business operators. However, those actions mainly focused on raising awareness rather than fostering behavioural change. In order to reach the full potential for reducing food waste and to ensure progress over time, behavioural change interventions should be developed, tailored to the specific situations and needs in Member States, and fully integrated in national food waste prevention programmes. It is also important to take into account dietary shifts, regional circular solutions, including public-private partnerships and citizen engagement, as well as adaptation to specific regional needs such as in the case of outermost regions or islands.
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